I design the conditions for belonging

Experience strategy and service design — for the moments that make people stay. Translating complexity into clarity, across systems, organizations, and the spaces in between.

12

Markets scaled across Illinois (Griffins)

I’m a multi-faceted experience designer, strategist, and creative with years of experience spanning the many stages of design projects– from shaping and managing processes to the research and development of physical and digital experiences.

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My Philosophy

7+

Years in service design & experience strategy

5+

Industries: Health, Retail, Automotive, Technology

  • National Health System — Omni-Channel Digital Containment

    Discovery. Roadmap. Design. Reorienting a national health system around the member journey — supporting members to resolve their needs across 4 service domains.

  • Global Automotive Brand — Understanding the Luxury Customer

    Multi-region ethnographic fieldwork representing the US contributing towards a global readout EMEA, and APAC — surfacing the human anxieties and desires behind EV adoption at global scale.

  • Global Restaurant Brand — Employee Experience & Finance Transformation

    Global Restaurant Brand — Employee Experience & Finance Transformation

    A global restaurant brand transforming how Finance operates, from the inside out, at scale, across markets

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You motivate me to think through things with a deeper, analytical lens.

— Peer recognition, Global Automotive Engagement

I operate at the intersection of systems, service, and organizational friction — where programs are still being understood and the cost of fragmentation is highest.

At Accenture Song, I've led experience strategy across multi-stakeholder programs by holding the design POV from framing through delivery.

Outside the 9-to-5, I co-founded Griffin's Cocktails — a craft brand built on the same belief that drives my design practice: the best experiences don't happen by accident.

Thought Leadership

Contributor, Fjord Trends 2022

Contributed original content, presented findings, and served as external advocate for one of the design industry's most widely read annual publications on emerging trends and human behavior.

Practice Building · 2020–2025

Founder, National Service Design Forum

Started as a regional design conversation, grew into a national forum, and expanded to include external thought leaders from across the tech industry — sustained independently for 5 years outside of client work.